SYNOPSIS

This book is your guide to telling your residents who you are, what you believe in and why you are the right person to represent them.

Vast resources have been put into finding the correct way to market a concept or an idea to the public – through academic work, case studies and our hard-earned experience – we explain how we can communicate with the right audience, make sure that they understand and like who we are and, crucially, vote for us.

Messaging to Win is written by campaigners, for campaigners, with the simple aim of helping you and other Liberal Democrats get elected.

This book was written by Ed Stephenson, ALDC campaigns and HQ manager.

This book will only be sold to Lib Dem party members. If you’re a non-ALDC member buying this book, please provide your party membership number in the special instructions field when you check out.